Danielle's BA 223 Blog

e.l.f. Cosmetics View their website  here .   I chose e.l.f. cosmetics because I use their products every day and when they launch new products (which is often), I always buy them. I love how affordable they are, but are also good quality. When people talk about e.l.f., they mention their affordability, accessibility, dupe comparisons to high-end products, and their cruelty-free and vegan status.  e.l.f. Cosmetics offers high-quality beauty products at affordable prices, making them accessible to a wide variety of consumers. Their value proposition is in delivering trendy and cruelty-free makeup and skincare products without breaking the bank. With a focus on innovation and inclusivity, e.l.f. appeals to money-conscious beauty lovers wanting both affordability and quality. Screenshot from TikTok: e.l.f. Cosmetics is known for regularly dropping new products, and keeping their line new and exciting. For beauty enthusiasts who like to stay on top of trends, this freque...

  CeraVe's Marketing in the News Read the article  here . Browse the CeraVe website  here .  The article, Why CeraVe is using its Super Bowl playbook for a fake rom-com trailer written by Chris Kelly caught my attention because I use CeraVe skincare products in my daily routine. I like CeraVe’s products and have been using them for years because they’re affordable and they contain ingredients that work. They have a wide variety of products for different skin types, such as sensitive skin, aging skin, acne-prone skin, etc. My mom also uses CeraVe, which likely has influenced me to use it as she does a lot of internet research on skincare.  CeraVe has once again been successful with a clever marketing campaign, following up on their well-known Super Bowl ad featuring Michael Cera. In this ad, they've adopted the romantic comedy genre, making themselves a part of a fictional rom-com titled "The One Under the Sun." By blending advertising with entertainment and educ...

 About Me Hello! I'm a Business Administration student dual enrolled at OSU and LB. I recently transferred to business, but before I was a psychology major, and before that I started out as an industrial engineering major. I enrolled in this course because marketing is an extremely important aspect of business and I also know nothing about it so I'm excited to learn. I'm curious about the psychology behind marketing and how they interact with each other. In my free time, I'm a crafty person so I like to crochet, make jewelry, create pottery, and paint. Additionally, I like to cook and bake. Someday, I'd like to learn how to knit.  ~ This is Ned! He loves hugs ~ Last summer, I went to Ireland for a wedding and took this picture.