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Social Listening Assignment

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e.l.f. Cosmetics View their website  here .   I chose e.l.f. cosmetics because I use their products every day and when they launch new products (which is often), I always buy them. I love how affordable they are, but are also good quality. When people talk about e.l.f., they mention their affordability, accessibility, dupe comparisons to high-end products, and their cruelty-free and vegan status.  e.l.f. Cosmetics offers high-quality beauty products at affordable prices, making them accessible to a wide variety of consumers. Their value proposition is in delivering trendy and cruelty-free makeup and skincare products without breaking the bank. With a focus on innovation and inclusivity, e.l.f. appeals to money-conscious beauty lovers wanting both affordability and quality. Screenshot from TikTok: e.l.f. Cosmetics is known for regularly dropping new products, and keeping their line new and exciting. For beauty enthusiasts who like to stay on top of trends, this frequent release schedule
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Marketing in the News

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  CeraVe's Marketing in the News Read the article  here . Browse the CeraVe website  here .  The article, Why CeraVe is using its Super Bowl playbook for a fake rom-com trailer written by Chris Kelly caught my attention because I use CeraVe skincare products in my daily routine. I like CeraVe’s products and have been using them for years because they’re affordable and they contain ingredients that work. They have a wide variety of products for different skin types, such as sensitive skin, aging skin, acne-prone skin, etc. My mom also uses CeraVe, which likely has influenced me to use it as she does a lot of internet research on skincare.  CeraVe has once again been successful with a clever marketing campaign, following up on their well-known Super Bowl ad featuring Michael Cera. In this ad, they've adopted the romantic comedy genre, making themselves a part of a fictional rom-com titled "The One Under the Sun." By blending advertising with entertainment and education
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About Me

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 About Me Hello! I'm a Business Administration student dual enrolled at OSU and LB. I recently transferred to business, but before I was a psychology major, and before that I started out as an industrial engineering major. I enrolled in this course because marketing is an extremely important aspect of business and I also know nothing about it so I'm excited to learn. I'm curious about the psychology behind marketing and how they interact with each other. In my free time, I'm a crafty person so I like to crochet, make jewelry, create pottery, and paint. Additionally, I like to cook and bake. Someday, I'd like to learn how to knit.  ~ This is Ned! He loves hugs ~ Last summer, I went to Ireland for a wedding and took this picture. 
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